"The Watch Man" is Ray Lindstrom and he owns and operates a unique retail outlet inside the Riverside Resort. Lindstrom touts the 3,000-square-foot store filled with all things ticking as "the world's largest watch store." Each watch goes for under $20 making his place a Christmas bonanza for shopping for stocking stuffers.
Lindstrom has been surrounded by time pieces and watches of every description for more than 13 years. He sells a lot of watches in over-the-top ways. From his early days of donning blue tights, aka Superman, and the use of a singing Vietnamese Elvis impersonator; to coverage by the National Enquirer, the bark of a "pitch dog" named Bucky and a photo op where he took a bath in watches, Lindstrom has tried it all. He never takes himself too seriously when it comes to bringing attention to the store that has become a Laughlin attraction. Every inch of the place is filled with watches and clocks of every design.
Lindstrom manages to change the store hourly by constantly putting merchandise on the shelves to replace items sold. "We sell more watches on any given day than any other single outlet anywhere. All the Wal-Mart stores in the nation might sell as many or Tiffany's might sell more in a day in terms of dollars, but as a single outlet, we're number one." explains Lindstrom.
The Watch Man Store and Lindstrom have been written up by the National Enquirer, Forbes and People magazines. The store has also been covered in live stints on the "NBC Today Show" twice, and CBS news with Dan Rather.
Lindstrom sells a vast array of themed watches: dog breeds, sports, cartoon characters, occupations, singers, actors, politicians and sparkly ones. Right now the Harry Potter watches are in. He boasts selling Elgin watches for $19.97 that go for over $100 any place else.
Lindstrom says, "We have 'alternative lifestyle' watches, watches for those in 12-step recovery programs, political watches, retired people watches and religious watches of every persuasion." He continues, "We've got watches you can eat, watches that can be worn around the neck and watches you can pin on. Our biggest selling watch is the 'jumbo' watch with the big numbers."
In addition, the store is filled with novelty items...calendars, gizmos and gadgets, jewelry boxes, holiday ornaments, tool sets, toys, model cars, music boxes, flashlights, and free stuff (buy a battery for 97 cents and get the item it goes into at no charge).
A service desk in the store offers customers battery replacement while they shop. The store is open 365 days a year including Christmas Day from 10 a.m. to 10 p.m. The store is famous for featuring watch giveaways every hour and every day, and is home to a most enticing promotion in which a customer may buy a genuine Rolex watch for $19.97. On occasion, Lindstrom slips a real $3,400 Rolex out among the 20,000 or so watches in his store. Should a customer see the watch and bring it to the cashier to purchase, it is theirs for the under $20 price tag
The Riverside Resort also houses other Lindstrom retail stores that are open daily, including: Ring-O-Rama (all rings $9.97 each), Watch Man Deluxe (top brand name watches at bargain prices), Sunglass Store (sunglasses under $10, jewelry and novelty items), The Perfume Shoppe (name brand perfumes at discount prices), and Time 4 Fun (all kinds of clocks, electronic games, sculptures, gifts).
The Discount Gift Center and T-Shirt Mania are other Laughlin Lindstrom-partner retail stores located outside of the Riverside Resort at the corner of Casino Drive and Bruce Woodbury Drive, next to the Horizon Outlet Center mall.
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